The core concepts and approaches listed here are embedded in all our partnerships, programs, and activities:
- We believe that personal and emotional connections lead to behavior change that can empower individuals and communities to realize optimal health and wellness.
- Our approaches are proactive, integrative, innovative, and evidence-based, and adhere to the highest ethical standards.
- Our passion for the well-being of humanity drives all our actions.
- We approach each person and community as equal collaborators, drawing on our respective strengths to realize a whole that is greater than the sum of its parts.
We collaborate with our partners to help:
- Accelerate a cultural transformation to redefine individual and community health in terms of disease prevention rather than disease treatment;
- Integrate and translate innovative and evidence-based wellness best practices into the fundamental knowledge and social base of every community;
- Eliminate health disparities by ensuring that all people have the ability and opportunity to embrace a life of wellness.