Our Mission

We catalyze the possibility of optimal health for all people by working with partners to help educate, inspire, and empower every person to prevent disease and embrace a life of wellness.

Our Principles

The core concepts and approaches listed here are embedded in all our partnerships, programs, and activities:

  • We believe that personal and emotional connections lead to behavior change that can empower individuals and communities to realize optimal health and wellness.
  • Our approaches are proactive, integrative, innovative, and evidence-based, and adhere to the highest ethical standards.
  • Our passion for the well-being of humanity drives all our actions.
  • We approach each person and community as equal collaborators, drawing on our respective strengths to realize a whole that is greater than the sum of its parts.

Our Objectives

We collaborate with our partners to help:

  • Accelerate a cultural transformation to redefine individual and community health in terms of disease prevention rather than disease treatment;
  • Integrate and translate innovative and evidence-based wellness best practices into the fundamental knowledge and social base of every community;
  • Eliminate health disparities by ensuring that all people have the ability and opportunity to embrace a life of wellness.