As part of the Canyon Ranch Institute Visiting Scholars Program, Val Jones, M.D., president and CEO of Better Health LLC, and Kerri Morrone-Sparling, founder of www.sixuntilme.com, led a blogging workshop where they each talked about their experience with blogs and how people are starting to use social networking tools to better manage their health.
During the workshop, Dr. Jones and Kerri described the exponential popularity growth of blogs – which are personal or corporate websites in the form of an online journal entry – and ways to build a blog community. Dr. Jones and Kerri also talked about Twitter as the latest popular iteration of e-communication. Although the primary function of Twitter is a social tool, it can also be used in health communications. The session concluded with discussing potential creative strategies for engaging people in health- and wellness-focused blogs.