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The Clorox Company

In Peru, diarrheal diseases are the third-leading cause of death of children under 5 years of age, and the majority of those deaths are caused by poor household hygiene. In 2010, Canyon Ranch Institute partnered with The Clorox Company to develop and implement a program in Lima, Peru, to advance health literacy, improve household hygiene, and save lives.

BACKGROUND

The Clorox Company is a leading manufacturer and marketer of consumer products. The Clorox Company is committed to family and community well-being and extends support to communities where their products are sold. Clorox disinfecting products can make a significant difference in the spread of infectious disease. Infectious diseases kill more than 13.6 million people in the world each year.¹

The first project of the partnership between CRI and The Clorox Company was the development and implementation of a program to advance health literacy, improve household hygiene, and prevent disease in Lima, Peru.

How We’re Making a Difference

CRI Theater for Health combines artistic disciplines such as theater, music, dance, puppetry, and storytelling to advance health literacy and improve health. The program was originally implemented under the name Arts for Behavior Change with the goal of improving  household hygiene in low-income communities in Lima, Peru.

To learn more about The Clorox Company, visit www.clorox.com.

¹World Health Organization. WHO global burden of disease, 2004 update. 2008.